Tommy Hilfiger’s 2014 Collection is all about Summer

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Posted September 9, 2013 by Jean Ml. in FASHION

Tommy Hilfiger’s Spring 2014 Collection represents an attitude, not an age.

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Even though this Spring 2014 Collection seems like a departure from Fall 2013 runway’s more sophisticated expression. It feels a little young.

“The easy, youthful spirit of California inspired me to embrace the more casual side of our brand this season. Our classic tailoring is imbued with a new ease and our classic silhouettes are given a sporty spin,” said Hilfiger.

According to the designer this collection celebrates the brand sportswear heritage and the youthful spirit at the heart of our brand. While the inspiration is quite sporty, the fabrics and details are luxurious and speak to a sophisticated, modern woman.

Inspiration

  • Westcoasting: Inspired by the youthful vibrancy and easy attitude of the West Coast lifestyle
    • The West Coast represents a golden era of surf, sport, optimism
  • Collection takes us from Melrose to Malibu
    • Inspired by the mood of summer
    • Mash-up of scuba, surf, skate
  • Pop culture references:
    • The cult surf film The Endless Summer
    • Surf culture’s cool rock bands like The Beach Boys and the Sandals

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Key Pieces

  • Revisiting the iconic elements of California style and gave them a fresh, postmodern spin:
    • The bowling shirt, The ringer tee, The polo
    • The wetsuit
    • The sandal
    • The barracuda
  • Sports/athletic inspired references:
    • The platform sneaker
    • Jersey numbers
    • Athletic striping on tailored pants
  • Iconic American fabrics and patterns get a modern interpretation:
    • Tailored Denim
    • Softly tailored stripe Chambray in Tommy colors
    • The quintessential Hawaiian print trims dresses, jackets, shorts and pants
  • We’re owning color – A sun-bleached palette builds up to saturated brights

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The designer’s show took place on Pier 94, with a set designed to look like the California beach sides.


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Jean Ml.


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