Katty Perry joins the CoverGirl Face Club

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Posted October 18, 2013 by Astrid in MatriPuntos
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The pop singer will begin appearing in ads for the cosmetic brand in spring 2014


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“In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression,” Perry, 28, said in a statement. “I’m honored to partner with Cover Girl and share more colors and textures of my approach to beauty to inspire my audience.”

On the verge of releasing her third album, PRISM, on October 22nd, Perry remains more committed than ever to making powerful pop music infused with her characteristic honesty, accessibility, and sense of humor.  “In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression, “said Perry. “I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.”

Katy is an amazingly talented singer, songwriter, and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics.  “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL – someone we root for, identify with, and get inspiration from.  We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”

Known for being innovative and irreverent in her style choices, #COVERGIRLKaty has rocked looks that have ranged from retro pinup to anime space princess to queen of the jungle, so it’s fitting that in her forthcoming campaign work with COVERGIRL, she’ll be showing off a breadth of bold new beauty looks with products developed by the brand’s Global Creative Director Pat McGrath.

 


About the Author

Astrid

Periodista con más de 7 años de experiencia en el mundo de las comunicaciones donde ha tenido la oportunidad de entrevistar a grandes celebridades, politicos y personalidades influyentes. Ella posee un bachillerato en Periodismo y una Maestría en Periodismo Multimedios de Florida International University. En el 2012 fundó LatinBlah.com una plataforma digital dirigida al mercado hispano. Rivera también es la anfitriona del programa radial Miami Despierta.

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